EA's split with FIFA isn't anything new. The gaming mega-publisher publicly said it would be "reviewing our naming rights agreement with FIFA" in October Mut 23 Coins, amid reports of disputes over the exclusivity of its licenses and costs for licensing. In February, a report suggested that Wilson stated to EA employees that the FIFA license had "precluded our ability to be able for us to expand into areas where players are interested" for gameplay.
Even the particular EA Sports FC branding isn't an unexpected thing; the word was included in trademark filings earlier in the year. VentureBeat reporter Jeff Grubb confirmed the name in a discussion together with Giant Bomb.
Last year, The New York Times published an article that stated that FIFA demanded EA to raise the 150 million dollars the publisher was already paying annually for the rights to its brand name. As of now, EA was reportedly beginning to question how much value the FIFA name added to its renowned game franchise.
"Basically what we get from FIFA in a non-World Cup year is the lettering on the back of the box in a society where many people do not even see the box because they purchase the game online," Wilson reportedly told employees in the November all-hands meeting.
FIFA promises to continue the annual soccer video branded by FIFA game
"The next "NFL2K" won't be an actual simulation. Here's a look at what it might mean . In the wake of today's announcement, FIFA recently announced that it was already making contact with partners to develop "non-simulation" soccer game that will launch in the next few months. The wording is similar to the 2020 announcement by Take-Two regarding coming back the NFL2K franchise which will be able to circumvent EA's exclusive licence for NFL "simulation" activities by offering "non-simulation football game experiences."
But FIFA will also announce that it's "engaging with world-class publishing companies Buy Madden nfl 23 Coins, game manufacturers, firms and investors to the creation of a significant new FIFA simulation football title in 2024." The organization also says it will continue its tradition of numbered annual FIFA game releases in conjunction with their new partner.